The Story of TrustPass
The idea of TrustPass originated with a casual conversation about football between the two co-founders, both passionate about sports and regular attendees of live games. While enjoying the atmosphere, they couldn’t ignore the hassles and inconveniences surrounding these events.
At the time, both co-founders were part of Innovatrics, a leading biometric company in Slovakia. As a matter of fact, the founders brainstormed how they could leverage biometric technology and solve the pertaining issues at sport games. They both recognized an opportunity in utilizing facial biometrics as a powerful modality to enhance and revolutionize the fan experience at venues. Their vision was to empower organizers, providing them with ultimate fan experience solution – crafted by sports experts for sports clubs, harnessing deep understanding of the industry’s needs.
Pursuing their vision, the founders tested the market and developed a strong roadmap for a company with aspirations to become a global leader in delivering software that enhances the fan experience at live events. This initiative has found support within Biometric Ventures, and marked the inception of TrustPass, a spinoff company of Innovatrics.
Meet Our Leadership Team
Daniel Križan
Co-Founder & CEO
Roman Ševec
Co-Founder & COO
Julien Lanssens
Account Manager
Anastasia Rashevskaya
Data Analyst
We Bring Innovation to Events
For Event Organizers
TrustPass revolutionizes event management with its biometric software, allowing organizers to verify attendees, putting an end to anonymous entries. This solution provides personalized data for optimizing marketing campaigns. On top of that, event organizers can now ensure complete security and keep 100% of their revenue.
For Event Visitors
We change the whole gameday experience for attendees who can enjoy a seamless journey from ticket purchase all the way to entering the venue and enjoying the action. Fans can simply enter the stadium using their face without the need for mobile or paper tickets. Just imagine reaching your seat in less than two minutes without stopping.
Our Values
We’re Leaders in Biometric Privacy
TrustPass is dedicated to responsible facial authentication, focusing on security, privacy, and user consent. Our system is distinct from broad-scale facial recognition as it operates on an opt-in basis. Only after users choose to engage with TrustPass are their encrypted facial patterns used to confirm identity for access. This secure, ethical approach ensures privacy, with data ownership retained by customers, and no indiscriminate surveillance, fostering trust and safety in every interaction.